Entrepreneurial at heart and passionate about driving positive change, Natalie Herscu is a senior social ads specialist at Wise Funnels. With over 7 years of experience in digital marketing, Natalie naturally transforms the way brands interact with the outside world.
Natalie is passionate about helping brands build a community and connect with their audiences in a meaningful way. Natalie is also the co-founder of a sustainable ecommerce brand, The Daily Routine.
Natalie's career began as a digital media buyer at one of Australia's largest media agencies, Carat. She then moved to the start-up capital, Tel-Aviv, where she worked at a fast-growing tech company. Upon returning home to Melbourne, Natalie freelanced at various leading digital marketing agencies such as Havas and Mccann whilst she established her own business.
Her combined passion for entrepreneurship, sustainability and innovation led her to found The Daily Routine, a sustainable personal care brand that is on a mission to eliminate single-use plastic around the world.